Haier finalist in advertising awards

Haier advertisements.

APPLIANCE MANUFACTURER Haier was recently announced as a finalist in New Zealand’s EFFIE advertising awards. Haier is a finalist in two categories – Consumer Durables and Hardest Challenge.

The print, online and outdoor advertising campaign “Live a Haier Life” was developed by New Zealand agency Colenso BBDO for the Australasian market. Aimed at gen Ys, the campaign emphasizes the products’ style, reliability and affordability.

Haier products are available through Fisher and Paykel in Australia.

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